At Work On a Mac

Search engine optimisation is a science— it requires a lot of work, thinking and… proper tools! I am impressed with the level of detail in SEO PowerSuite (LinkAssistant, Rank Tracker, SEO SpyGlass and WebSite Auditor). The free version is really a demo to convince you to buy it for $99 (Euros over here). You will find SEO SpyGlass very useful in analysing competition for your web site. I like SpyGlass’ suggestion of analysing three competitors and comparing reports to see how they succeeded in ranking better than you. There are hundreds of factors (page rank, page load time, keywords, titles, back links, location, HTML validity, content refresh rate, sitemap and robot files, etc.) contributing to top result indexing. SEO Engine Optimisation will certainly provide a good starting point to improve the most meaningful factors.