Changes to iTunes Store
As I said earlier, the biggest announcement as far as I am concerned for Apple at MacWorld 2009, was the removal of Digital Rights Management for iTunes, commonly known as DRM. Apple had hinted at that in February 2007 by publishing a letter to the Apple community.
The third alternative is to abolish DRMs entirely. Imagine a world where every online store sells DRM-free music encoded in open licensable formats. In such a world, any player can play music purchased from any store, and any store can sell music which is playable on all players. This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat.
Well consider this a done deal with the big four major labels: Sony BMG, EMI, Universal and Warner.
Apple says that songs can now be downloaded onto the iPhone over 3G without surcharge (and saving steps along the way). They also announced three price points— 69 cents, 99 cents and $1.29 for songs based on future Apple cost. You can upgrade your current library of purchased songs to the higher quality DRM-free iTunes Plus format for 30 cents per song.
