MobileMe: Time to Get Smart

Get Smart is a great TV series from the 60’s by Mel Brooks and Buck Henry, turned into a 2008 movie. MobileMe is the new Apple service soon to replace .Mac (maybe as soon as today). Apple tackled many problems at once and came up with a potent combination of key personal and business web services. They got smart, as in smartphone. The idea is that a “cloud” i.e. a server on the Internet, keeps track of all incoming emails, contacts, events and “pushes” the information simultaneously on all registered devices (iPhone, iPod touch, MacBook, any Mac).

Of course, this has been the idea and the success of the Blackberry for years. It was also the Achille’s heel of the first generation iPhone. Thanks to the upcoming iPhone 3G— coupled with MobileMe— corporate communications will never be the same. Guess what, the service is Microsoft compatible…

This is a definite tendance inspiring web 2.0 start-ups picking up on the trend of creating virtual desktops. Look at Jooce and Wixi. Dunno what their chances of success are as the OS is eroding the notion of the desktop in the traditional sense. If the big boys clue in, soon there won’t be a “personal” computer anymore but rather a distributed presence in the cloud. Google, Microsoft and Apple stand to dominate the necessity of dispersing data and its ineluctable synchronization.

I could never keep up with the synchronization of all my computers, mixed with my permanent mobility, my many mail accounts and FTP servers. Apple has succeeded in finding a solution to another modern age plague— the multiplicity of devices and user mobility. Allow me to coin a new term: mobilicity. Just kidding we haven’t talked about the abundance of data yet…

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